Office Desk

How I went from overworked, stressed, and undervalued as an employee to helping thousands of online entrepreneurs build a life and business they love.

Before there was Maximum Change. Before the Inner Circle. Before the thousands of clients …there was a corporate cubical dweller with a dream...

Eager to please and working 60 plus hours a week for someone else's dreams.

Desperate for approval and significance.

Scared to death of making it out successfully, escaping of the corporate chains, and achieving success on my own!

I discovered that building my own dream business was all about helping others achieve theirs.

 

I started Maximum Change because I wanted to help others avoid the mistakes I made building a business while helping them to build their dream business.

But, even with an admirable passion, I spent many years struggling to figure out how to reach my audience and not burn myself out. 

Every small "win" was followed by a lot of self-doubts, wasted money, and a push by family and friends telling me that I was wasting my time chasing after a dream that I would never be fully successful at. But deep inside of me was an entrepreneurial spirit that doggedly refused to quit.

I spent hours reading, building "what if" spreadsheet scenarios, and working on my website without the cash flow to justify it. I even studied those who appeared to be winning in their online business.

There were countless painful "heart-to-hearts" with my family, desperately trying to convince me to give up while I tried to convince them that success was just around the corner.

My business was so small that I could literally count my clients on 2 hands. 

And when my business finally started to grow:

I realized I was building the wrong business model because there are only so many hours in the day that I could physically work.

There was no scalability and I was burning myself out with 1-on-1 coaching. And... I was chasing down payments, and a lot of administrative activities that did not translate into income.

I finally had enough of the struggle and so had my wife!

Work Desk

Since I was a young boy, I've had this dream to own a business. This dream has been unrelenting and yet having a dream doesn't mean everything will go as planned.

Even with a business degree and 10 years of experience, my journey into entrepreneurship was not easy.

And, despite my corporate role running a 30 million dollar organization and leading a team of 25, becoming my own boss was anything but easy.

When I launched my first online business as a side-hustle, I literally didn't know what I didn't know. I was terrified. I constantly second-guessed my decisions, made thousands of mistakes, and never felt good enough. I was chasing after shiny-objects and constantly spinning my wheels. 

When my first business finally took off, I realized that I was working harder than I needed to be... I was exhausted.

Despite being featured in countless newspapers and articles including the "Be Your Own Boss" edition of Entrepreneur Magazine, I realized: 

 

I should be working smarter, not harder...

and that is when Maximum Change was born!

My unrelenting dream and thousands of mistakes

I stopped doing what wasn't working

 

I spent two more years studying the market and quickly learned how to scale my business without killing myself.

I learn how to rapidly grow my list from a small trickle of passive freeloaders to a seismic wave of loyal community members.


I learned how to build coaching and training that was time-leveraged and allowed me to scale my impact without burning out.

I began to provide my clients with what they needed without them asking me.

And, most importantly I learned how to automate it all so that I could spend more time with my wife and kids.

The best part, I get the honor of helping thousands of online experts, educators, and entrepreneurs like you avoid the years of struggle and build an amazing online business of their own.

Man Looking Through a Window
I began to develop a system for teaching others how to build a scalable online business. 

I didn't just build a step-by-step training. Because business, like life, doesn't happen in a vacuum, I developed a Master Mind group (The Inner Circle) to provide:

Live group coaching, tools, real-world training, and a community of like-minded entrepreneurs.

I get into the nitty-gritty details that give you the confidence to build an amazing, profitable, online business without the struggles I endure.

I will teach you what I've personally done to build a time-leveraged successful online business from side-hustle to full-time business owner and it doesn't require an 80 hour work weeks or team of 40 just to keep afloat.

Are you ready to take REAL action steps for building a profitable, scalable online business that you love?

I’m just going to come out and say it: Not all of the so-called business gurus and coaches out there actually know what they’re doing!  Let’s face it, a lot of gurus claim to have the secret formula for starting and building an online business.

I don't have a secret formula or magic potion to success because there is no such thing as a one-size-fits-all approach to business. Every business is different and every business owner is unique. This is why I don't offer 5 steps to financial freedom. There is no such thing as a get-rich-quick business. You have to work hard in the early stages. But you don't have to work hard forever...
 

That’s why you’re here.

That’s why you left your 9-5 (or are in the midst of mapping out your escape plan).

That’s why you’ve invested REAL hours and real dollars trying to make this whole online business thing pay off.

If you have read this far, you’ve proven that you’re willing to DO the work – you just want to make absolutely sure you’re doing the RIGHT work at the RIGHT time.

 And feel confident that every bit of effort you invest will pay off 100x.

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A little about me

Best selling author, with over three decades of business experience. I am the founder of Maximum Change Coaching & Consulting with expertise in entrepreneurship, startups, side-hustles, leadership, and business strategy. I am a successful entrepreneur, business professor, bourbon connoisseur, hiker, and just an all-around great guy to have in your corner as you prepare to leave your 9 to 5 and grow your online business.

Since 2005, I have empowered individuals around the world to successfully build and scale their organizations.

Now, it's your turn!

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