top of page

The Journey to Entrepreneurship and the Power of a Membership Business

From a dream of owning a business to navigating the complexities of the corporate world, the journey to entrepreneurship is often filled with unique challenges and learning experiences. Let's delve into my entrepreneurial journey and explore the concept of a membership-based business as a viable and profitable model for aspiring entrepreneurs, just like you.

The Early Years: A Dream Is Born

In the early years, a deep-rooted entrepreneurial dream was nurtured not in classrooms, but within the walls of a childhood bedroom transformed into a makeshift general store. This early venture, where family members became the first customers, buying pencils, erasers, and stickers, was more than child's play; it was a foundational experience in understanding business dynamics. Contrasting with the era's norm that emphasized formal business education, this hands-on approach laid a unique foundation for entrepreneurship. It fostered a belief in the power of practical experience and creative thinking, shaping a path that valued innovation and adaptability as much as academic learning.

The Corporate World: Lessons Learned

After graduation, the journey led to a prestigious role in a top-tier consulting firm, a position many would consider a pinnacle of success in the business world. This experience was enlightening, offering a firsthand look into the intricate workings of a corporate giant. It provided valuable insights into organizational structures, client interactions, and the nuances of high-stakes decision-making. However, this period also brought to light a significant disconnect between personal aspirations and the rigid, often inflexible nature of corporate life. The demanding schedule, the stringent hierarchy, and the relentless pursuit of corporate goals began to feel more like a constraint than an opportunity. It was in this high-pressure, structured environment that the realization dawned: the traditional 9-to-5 path, often glorified as the ultimate career goal, was not aligning with the deeper entrepreneurial calling. This pivotal experience became a catalyst for a profound reevaluation of career goals, steering away from the conventional corporate trajectory towards a path more in tune with personal aspirations and the desire for a more flexible, autonomous professional life.

My First Online Business: Nature Soap Dish

The entrepreneurial journey took a definitive turn with the inception of 'Nature Soap Dish,' an e-commerce venture that marked the official beginning of a business odyssey in the early 2000s. This foray into the digital marketplace was both exhilarating and challenging, as it required navigating the then-nascent world of online business, a landscape vastly different from today's social media-driven market. The venture demanded not only an understanding of e-commerce fundamentals but also an immersion into various new skills – from digital marketing strategies to website design and online customer service. This period was characterized by a steep learning curve, where each day presented new challenges and opportunities for growth. Despite the absence of social media platforms and the digital tools that modern entrepreneurs take for granted, 'Nature Soap Dish' carved out its niche. The business began to gain traction, catching the attention of consumers and industry insiders alike. Its success was marked by features in prominent magazines, a testament to the brand's appeal and the quality of its products. Moreover, the venture expanded its reach beyond local markets, selling products globally, and in doing so, it not only established a brand presence but also set a precedent for future online businesses in a pre-social media era. This initial success laid a solid foundation for future endeavors and provided invaluable lessons that would shape the entrepreneurial journey ahead.

The Shift to Mentorship and a Membership Business

Following the sale of 'Nature Soap Dish,' there was a significant pivot in the entrepreneurial path, shifting from direct business ownership to a role that leveraged the wealth of accumulated knowledge and experience. This new phase was characterized by a deep-seated desire to guide and support other aspiring entrepreneurs on their journeys. Recognizing the challenges and hurdles faced by new business owners, especially in the dynamic and often overwhelming world of online entrepreneurship, the focus turned towards mentorship. This was not just about sharing lessons learned but also about empowering others with the tools and strategies needed for success. In this mentorship role, the concept of membership businesses was introduced as a key focus. This model was presented as a scalable, sustainable alternative to traditional product-based businesses, which often require significant upfront investment and can be labor-intensive. Membership businesses, with their recurring revenue model and potential for automation, offered a more balanced approach, allowing entrepreneurs to build a business that could grow and adapt without the constant, hands-on involvement required in product-centric ventures. This shift to promoting membership models was driven by the understanding that they could provide a more accessible entry point into entrepreneurship, with the potential for long-term growth and stability. It was a way to democratize business ownership, making it more attainable for a broader range of people, and it reflected a broader commitment to fostering a new generation of entrepreneurs equipped to navigate the evolving landscape of the digital economy.

Key Takeaways of a Membership Business Model

For aspiring entrepreneurs, there are several key takeaways to consider on their journey. First and foremost, it's crucial to leverage your knowledge and passion. This means utilizing your unique skills and interests to build a business that is not just financially rewarding but also personally fulfilling. It's about creating something that resonates with your values and aspirations. Secondly, consider the potential of membership models. These models stand out for their scalability and the opportunity they provide to earn significant income, all while breaking free from the constraints of traditional employment. They offer a more flexible approach to business, allowing for growth and adaptability. Lastly, it's important to start simple and then expand. Begin your entrepreneurial journey with a basic, manageable model. As you gain more experience and confidence, gradually introduce new features, products, or services. This approach helps in building a solid foundation for your business, reducing initial risks, and allowing for organic growth based on real-world feedback and learning.


The path to becoming an entrepreneur is a distinct and personal journey for each individual, typically marked by a series of bold steps beyond one's comfort zone and a willingness to challenge the status quo. It's a journey that demands not just creativity and innovation but also the courage to diverge from traditional career paths and explore uncharted territories. For many aspiring entrepreneurs, this exploration leads to the discovery of membership businesses, a realm that offers a unique blend of sustainability, scalability, and personal fulfillment. These business models capitalize on the entrepreneur's specific areas of expertise and passions, allowing them to build a venture that is not only financially viable but also deeply aligned with their values and interests. Membership businesses stand out as they offer a way to transform one's knowledge and skills into a continuous, engaging service or product for a dedicated community. This model fosters a direct and ongoing relationship with customers, creating a dynamic business environment where growth is fueled by genuine engagement and value creation. For those embarking on their entrepreneurial journey, membership businesses represent a compelling avenue, one that combines the pursuit of professional success with personal satisfaction and impact.


For more information on building your online membership business, visit Maximum Change Business Mentoring. If you're interested in getting extra help, consider joining the Founder's Circle, a mentoring group designed to help you succeed in your entrepreneurial journey.

Be well, stay safe, and use your brain. Think about the possibilities and get started on your business right away. See you soon!


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page