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Literacies of Global Leadership – The art of understanding and connecting

Updated: Apr 24, 2018

Having traveled a bit outside of the United States, there is some sense that cultural differences are challenge enough without having to lead an organization within them. Organizations must deal with world views that make assumptions of how things area rather than how they should be (Sire, 1997, p 16). Beyond world views; complexities in geographical terrain, language, laws, and customs should all be considered.

Understanding terrain aids in developing and looking for opportunities for the organization to develop relationships and pursue knowledge which can translate into an impact within the marketplace (Black, Morrison, and Gregersen, 1999, p 51). Considering the terrain of a country aids in managing high levels of uncertainty and balances tensions in the global marketplace (Black, et al., 1999, p 87 and 95). Such tensions as customer demands, employee practices, government policies, production technologies, and competitor responses differ greatly between countries (Black, et al., 1999, p 95-96).

Language, Customs, Values, Traditions and Laws are all part of what James Sires called cultural relativism. Cultural relativism relies on the ideal that culture will preserve itself when threatened (Sire, 1999, p 87). Cultural language barriers, for example, can severely restrict the ability to listen and effectively understand (Black et al., 1999, p 119). Black et al. (1999) argues that any absence of cultural sensitivity will result in mistakes and may hinder emotional connection with those within the culture in which you operate (p. 120).

Understanding people within a given culture requires familiarity with local conditions (Black et al., 1999, p 121). This understanding highlights the context from which people develop and express viewpoints and thereby improve the quality of decisions made (Black et al., 1999, p 121-124).

Global leadership is a complex matter appearing vastly rooted in an ability of leaders to understand and connect with the culture and its people at a deeper level.


Sire, James W. (1997). The Universe Next Door. Third Edition. Downers Grove, IL: InterVarsity Press

Black, J.S., Morrison, A.J. and Gregersen, H.B. (1999). Global Explorers. The Next Generation of Leaders. New York, NY: Routledge.

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